In the off chance that you missed the social media insanity this week, there is a war going on right now between the two rival coffee companies, and the coffee battle is only getting warmed up. Earlier this month, Starbucks unveiled their holiday red cup, something that customers wait all year for because it means that the beloved holiday drinks will be back as well. The difference with this year’s cup unveiling and previous years is that the cups are, in fact, red. That’s all they are. The green siren is front and center, per usual, and the cup that once upon a time had holiday designs like snowflakes, ornaments, and trees are now shining bright in their simplistic red bodies. This design has sparked the biggest debate since the dresses were white or blue and people are furious about it. The red cup of 2015 has sparked a movement by Christian folks who feel that Starbucks has waged a war on Christmas.
The thing that baffles me the most is that Starbucks also puts out numerous holiday mugs and cold cups, advent calendars, Christmas ornaments, and teddy bears (this year’s are dressed up as Santa and Mrs. Claus) every single year. The stores are also decorated in the cheerful colors of the season. Even the cardboard koozies that go around the hot cups as well as the plastic cold cups have a snowflake design surrounding the siren, but everyone seems to have missed this stuff in their blind rage over something that is, quite frankly, the most asinine thing I’ve ever heard. The cups are even being called “satan sippers,” which takes the whole thing even further into insanity.
Then, in an ever classy move on Dunkin’ Donuts part, they figured why not take this opportunity to add some fuel to the fire. So, they have just released their newest styrofoam (seriously?) holiday cups that say the word “Joy” in red on them surrounded by a green wreath-like design. While this is probably going to get them some added business during this cup war, what they have produced here honestly looks more like an ugly Christmas sweater than it does a festive coffee container. Plus it is made out of terrible materials when we clearly know that by now, in 2015, styrofoam cups are just completely unnecessary. But I digress.
When did the celebration of Christmas become the responsibility of a coffee company? Why does a red and green cup symbolize someones faith in Jesus? What Starbucks did with their plain red cup was open up the season to all holidays during this time of year, not just Christmas, because guess what? Other faiths patronize their establishment too and what is more progressive for 2015 than being all-inclusive, right? Not only is this concept inspirational, it is also a strategic business decision and unfortunately for all the haters out there, I’m betting my money on Starbucks gaining some new customers of diverse faiths who get to feel included for once.
So, you clearly know where I stand on this whole thing (especially since I am a proud gold card member), but I want to know where you stand. Are you a pro red cup, pro white joy cup, or do you just want to continue enjoying your coffee (or tea and hot cocoa) in peace from either place, or from home? Regardless of your position, I’d love to know your views on this. Join the conversation in the comments below. 🙂